- Header
- SUMMARY
- PROFESSIONAL PROFILE
- MY MOTTO
- Current Position
- *EXPERTISE*
- Inspired Writing
- Content Strategy
- Brand Image
- Biz Opportunities
- Brand Communities
- Customer Experience
- Brand Partnerships
- Experiential Mktg
- Product Promotion
- *BACKGROUND*
- What I studied
- Let's Chat
- Where I am now
Imagination is more important than knowledge
- Barbara Trotta
Brand Storyteller
Hi, my name is Barbara Trotta
I love working with passionate people and sharing what I've learned with them
This website is my window to the world where you can find more about me
Who knows me would describe me as...highly creative professional, good team player, excellent communicator, multicultural thinker, open-minded and a relationships builder, still remaining an independent, multitasking and well-organized planner
My work attitudeWith an open and inquiring mind, I love lifelong learning and I'm interested to have a deep knowledge of business processes and a comprehensive view of the company, but I'm also easygoing and eager to change for self-improvement
ApproachOngoing research and understanding through a broad range of inspirational information sources and experiences and a rigorous analysis to discover relevant insights is a pillar to do my job at the best.
I feel at ease wandering with curiosity in an interdisciplinary arena while focusing on the set objectives.
I’m fond of a wide range of creative fields fostered by my passion for unconventional and smart languages, especially regarding visual arts. This approach is particularly useful to actualize strategic concepts and information into written and visual communication, through a well-planned content strategy and a variety of targeted media and different formats.
A liquid and adaptive method aimed to shape relevant messages that make a difference, by motivating people to respond to messages thanks to a brand’s behavior that naturally evolves in the ever-changing landscape and continue to attract attention and connect with customers through creative thinking and empathy.
I’m particularly fond of the strategic narrative approach to branding and communication.
I really believe that dealing with media both means to tailor a proper message and pay attention to the deep meaning of its aesthetics to blend the perfect contextual cocktail.
It’s exciting to dig the complex and amazing world of human interactions with its kaleidoscopic cultural interpretations and translate them into powerful and emotional messages.Whatever the communication concerns a commercial product, a service, an event, a piece of art or a travel destination.
- My Professional Profile
I'm a Communications Professional fond of narrative approaches and in-depth researches for content design.
Brand Storytelling focused on designing and implementing creative content strategies within international corporate environment
STRENGHTS
- Writing & Visual sensitiveness
- Digital & Offline Communication
- Brand Experience & Image on different touchpoints
- Content Production on different media
- Imagination is more important than knowledge.
For knowledge is limited to all we now know and understand, while imagination embraces the entire world, and all there ever will be to know and understand.
(Albert Einstein)MY MOTTO
- CURRENT POSITION
As a team member of the in-house Content Factory,
I design content strategies mainly focused on Vespa and Moto Guzzi brands for which I'm copywriting supervisor and online/offline writer. It means dealing with international strategies
and productions but also managing hybrid special projects, leveraging my expertise in a narrative approach applied on Lifestyle and Heritage or Cultural areas that require a well-balanced mix of copywriting and visual contents.
KEY LERANINGS: in-depth researches and content design with a Brand Narrative Approach
KEY PROJECTS: Vespa Magazine, Piaggio Virtual Museum, Heritage Project for the Moto Guzzi MuseumBACKGROUND & TRAININGWide range of skillsMy expertise and training as a Digital Project Specialist are broaden by my skills as a Communications and Marketing Manager and my deep desire of continuous self-improvement led me to attend the Executive Master Degree in Web Communication & Social Media Management and a refresher course in E-commerce Management.
ACADEMIC BACKGROUNDSolid methodology- Social Media Marketing & Web Communication
- Brand Communication and Strategy
- Tourism Marketing and Communication
- Foreign Languages
COMPUTER SKILLSTech savvyWindows, Mac OSX; Microsoft Office and Filemaker.
Basics of Google Analytics, AdWords, Photoshop, WordPress, email & affiliate marketing platforms
SPOKEN LANGUAGESWorld citizen- Italian
- English
- French
- German
- Spanish
Discover my Expertise!
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Inspired Writing
ever-changing and rich communication
As a Digital Press Officer
Preferred Activity
Writing press releases that communicate the products, services and activities of the company beyond technical aspects, adding value through communication references inspired by press review analysis and broaden content curation to make people perceive information in an ever-changing and rich way
Make it clear!
Key Learning Takeaway
When writing most of the hard work is dedicated to clearly understand the message to convey by connecting with internal and external audiences with their different issues to communicate, together with an ongoing formal and informal research activity aimed to contribute to Company goals achievement
The Art of Content Strategy
research and insightful analysis
As a Web Communications & Social Media Specialist
Preferred Activity
Selecting and lead the production of multimedia contents, conducting periodical communication audits, insightfully analyzing the gathered material to find the perfect match with the contemporary trends, and translate them into actionable content strategy, both for social media or other brand properties
Two-faced challenge
Key Learning Takeaway
Leading the development of a brand-new social media strategy from scratch and overcome resistance to change can be frustrating but make you able to appreciate even small improvements
Impact on Brand Image
global news monitoring
As a Press Officer
Preferred Activity
Analysing press coverage for a clear understanding of the brands perception and the impact of communications and marketing activities across global news. Monitoring relevant media and market developments to gain useful insights for future activities
Informed Decisions
Key Learning Takeaway
lnformed decisions can help improving to plan more effectively and reduce the risk of mistakes. It means conceiving press reviews as one of the source of information to evaluate the brand perception impact and so "find the perfect recipe" to improve it
Discover new business opportunities
qualitative research to shed light on brand perception
As a Trade Marketing Specialist
Preferred Activity
Research about the customers' actual usage of a commercial vehicle in order to understand how renew the brand image, attract new customers and so explore new business opportunities in brand new industries such as food & beverage, fashion, beauty and design ones
A new pair of shoes
Key Learning Takeaway
Step into the user’s shoes and thinking out of the box helps finding new solutions. For example, a simple product born for goods transportation can be seen as an innovative outdoor advertising vehicle, a mobile shop that also offer on-the-go services
Power to brand communities
leveraging brand personality and its extensions
As a Communication & Marketing Specialist
Preferred Activities
Team working for a special event involving both a passionate brand community and internal staff to celebrate a brand anniversary (event format, activities planning, below-the-line communication)
Editorial and merchandising project aiming to communicate the brand personality at its best while representing a new business extensionRewarding Engagement
Key Learning Takeaway
Taking part to an event organization from A to Z, even if on a small scale, can be rewarding both in terms of professional growth and brand communities engagement
Investigate collateral source of business involving new retail channels can be a powerful communication tool
Online and Offline Customer Experience
project management communication
As a Marketing & Communication Manager
Preferred Activity
Communication campaign targeted on young generations concerning online and offline activities with the aim of both attract new leads and communicate the brand values in an engaging way. It means designing a website dedicated to the ad campaign with rich funtionalities such as an online customization tool and printable postcards or stickers to make customers express their style while acting as brand ambassadors
Linking the dots
Key Learning Takeaway
To be the link between clients and different internal teams to translate the project brief into actionable proposals that involve a balanced mix of different media is a demanding and rewarding job
Relationship between brands
co-branding communication
As a Digital Communication Account
Preferred Activities
Brainstorm new communication ideas suggesting brand partnerships to convert in digital experiences and taking part to a focus group for a qualitative research in order to find out useful consumer insights to create a new advertising concept
Find a middle ground
Key Learning Takeaway
Find a match between two different brand personalities, do teamwork and deal with different clients can be extremely challenging and interesting. In addition, share own preliminary ideas with potential customers can be surprising and productive
Experiential Marketing in action
taking part to an immersive event
As a Social Activities Coordinator
Preferred Activities
Inspired by the 1994 Stargate movie directed by Roland Emmerich, I designed, created and performed together with a team of 80 people an experiential one-day event for 1200 guests, engaged in a time-travel adventure within the whole tourist resort
Planned Flexibility
Key Learning Takeaway
Team work, planning, fun and flexibility are essential to communicate and engage other human beings. A great deal of targeted research, team coordination and multidisciplinary skills are also necessary to reach great results
The power of Co-creation
new product promotion
As a PR Assistant
Preferred Activities
A special contest for a young firm involving the students of a design school in New York as a main part of a PR activity with a new product creation and promotion as a result. Communication with the key stakeholders through well-designed invitations and a strict planning schedule
Different outcomes
Key Learning Takeaway
A mix of well-planned activity and creative mindset can simultaneously lead to many positive results: customers' engagement, product co-creation and increased brand awarness
Discover my Academic Background!
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What I studied
Social Media Marketing & Web Communication
Executive Master, SDC IULM
High level training focused on designing, planning and monitoring of communication, PR and marketing activities on digital media and Web 2.0 platforms
MAIN TOPICS: web and social media marketing tools and languages; digital media monitoring and analysis, social media marketing strategies and techniques, digital media planning; communication technologies.Brand Communication and Strategy
Post-Graduate Education, IULM
Thesis Subject: Viral, Buzz e Word-of-Mouth Marketing
Postgraduate education focused on designing, managing, implementing and evaluating effective Brand Communication Strategies, thanks to a comprehensive approach regarding both traditional and new media, and a wide range of disciplines
ACADEMIC SUBJECTS: consumer behavior, sociology of consumption and consumer psychology, branding and related communication strategies and techniques, business communication and brand positioning, visual identity, internationalization strategies for global companies, semiotic branding, the languages of advertising and its genres, business and marketing strategies, brand economics and legal regulations, qualitative and quantitative analysis of consumptionTourism Marketing and Communication
Bachelor’s Degree, IULM
Thesis Subject: Experiential Marketing
Bachelor’s Degree in Communication Science with a specialization in Tourism Management that combines a solid and extensive education focused on social sciences and humanities with Marketing and Communication studies. A deep knowledge of specific economic systems, territorial contexts and their policies, together with their historical, artistic and cultural heritage is gained thanks to a broad range of academic subjects
ACADEMIC SUBJECTS: sociology of consumption, philosophy, history of religions, cultural anthropology and geography, musicology and music history, tourism marketing and psychology, as well as economy, marketing and management- Pinterest
- Where I am now