• Barbara Trotta

    Communications & Marketing Specialist 

  • Hi, my name is Barbara Trotta and I specialize in Marketing and Communication industry. I love working with passionate people and sharing what I've learned with them. This website is my window to the world where you can find more about me and then get in touch for a chat about potential projects.

    I have a genuine interest for Photography, Art & Design, Travel, Food and Trend Monitoring. I monitor the international social media landscape on a daily basis, with a special focus on lifestyle, communication, retail and customer experience. Furthermore, international magazines and books, travels, and different exhibits and events I’m used to attend, enlarge the sources of my inspirations for offline and online communication.

    Who knows me would describe me as...

    highly creative professional, good team player, excellent communicator, multicultural thinker, open-minded and a relationships builder, still remaining an independent, multitasking and well-organized planner

    My work attitude...

    With an open and inquiring mind, I love lifelong learning and I'm interested to have a deep knowledge of business processes and a comprehensive view of the company, but I'm also easygoing and eager to change for self-improvement
  • Imagination is more important than knowledge.
    For knowledge is limited to all we now know and understand, while imagination embraces the entire world, and all there ever will be to know and understand.
    (Albert Einstein)

    MY MOTTO

  • CURRENT POSITION

    Currently I work for Piaggio Group as Digital Press Officer, dealing with different lifestyle brands such as Vespa, Moto Guzzi and Aprilia, far beyond the motorbike industry. It means relationship with national and international media; press reviews; content management; implementation of news release technology and online press release distribution; support for press conferences, interviews, product launches.
     
    But my background, expertise and training provide me with peculiar qualifications:
    a mix of offline and online marketing & communication, visual sensitiveness and copywriting expertise, analytical and interpersonal skills. 

    BACKGROUND & TRAINING

    Wide range of skills 
    My expertise and training as a Digital Project Specialist are broaden by my skills as a Communications and Marketing Manager and my deep desire of continuous self-improvement led me to attend the Executive Master Degree in Web Communication & Social Media Management and a refresher course in E-commerce Management.

    EXPERTISE

    Offline & Online
    • News Intelligence
    • Online & Offline Storytelling
    • Content Marketing
    • Press Office & Digital PR
    • Digital Communication
    • Social Media Strategy and Management
    • Marketing Communication 

    ACADEMIC BACKGROUND

    Solid methodology
    • Social Media Marketing & Web Communication 
    • Brand Communication and Strategy 
    • Tourism Marketing and Communication 
    • Foreign Languages 
       

      COMPUTER SKILLS

      Tech savvy
      Windows, Mac OSX; Microsoft Office and Filemaker. 
      Basics of Google Analytics, AdWords, Photoshop, WordPress, email & affiliate marketing platforms

      SPOKEN LANGUAGES

      World citizen
      • Italian 
      • English 
      • French 
      • German 
      • Spanish 
    • LET'S CHAT

      Keep in touch to share our interests...

      Milan Area, Italy
      Babsi6381
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    • Where I am now

    • CONTACT ME! 

      Get in touch with me to talk about new interesting projects we could work together on!

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