Hi, my name is Barbara Trotta and I specialize in Marketing and Communication industry. I love working with passionate people and sharing what I've learned with them. This website is my window to the world where you can find more about me and then get in touch for a chat about potential projects.
I have a genuine interest for Photography, Art & Design, Travel, Food and Trend Monitoring. I monitor the international social media landscape on a daily basis, with a special focus on lifestyle, communication, retail and customer experience. Furthermore, international magazines and books, travels, and different exhibits and events I’m used to attend, enlarge the sources of my inspirations for offline and online communication.
Who knows me would describe me as...
highly creative professional, good team player, excellent communicator, multicultural thinker, open-minded and a relationships builder, still remaining an independent, multitasking and well-organized planner
My work attitude...
With an open and inquiring mind, I love lifelong learning and I'm interested to have a deep knowledge of business processes and a comprehensive view of the company, but I'm also easygoing and eager to change for self-improvement
Currently I work for Piaggio Group as Digital Press Officer, dealing with different lifestyle brands such as Vespa, Moto Guzzi and Aprilia, far beyond the motorbike industry. It means relationship with national and international media; press reviews; content management; implementation of news release technology and online press release distribution; support for press conferences, interviews, product launches.
But my background, expertise and training provide me with peculiar qualifications:
a mix of offline and online marketing & communication, visual sensitiveness and copywriting expertise, analytical and interpersonal skills.